Advantage Business Media

  • Digital Marketing Specialist

    Location US-NJ-Rockaway
    Posted Date 3 weeks ago(10/29/2018 5:00 PM)
    # Positions
    1
  • Overview

    Responsible for developing, implementing and managing performance based marketing initiatives. Ability to oversee projects while working both independently and within a team setting. Primary responsibility will be the design and execution of client, corporate, and event marketing campaigns.

    Responsibilities

    a. Plan and execute all aspects of a number of digital marketing campaigns including: landing page creation/optimization, email, social media, and display advertising promotions
    b. Ability to create, manipulate, and conceptualize graphics for the marketing projects
    c. Develop, produce, and distribute promotional and collateral materials for our events.
    d. Prepare written materials including some marketing copy, business communications, reports, and presentations
    e. Identify target audiences and devise digital campaigns that engage, inform and motivate
    f. Participate in team ideation and planning sessions that support strategic initiatives and cultivates social engagement
    g. Plan, execute, and measure experiments and conversion tests
    h. Evaluate end-to-end campaign objectives across multiple channels and customer touch points
    i. Collaborate with sales, editors, clients, agencies and other vendor partners
    j. Work to increase usage of social media marketing, paid search, content marketing, retargeting, and other programmatic ad network buying for subscription acquisition purposes
    k. Measure and report performance of all digital marketing campaigns to clients and assess against their goals (objectives, ROI and KPIs)
    l. Seek out the best resources (in-house or contracted) for each sales channel
    m. Stay up-to-date on digital marketing, social trends, and other emerging technologies

    Qualifications

    • BA Marketing
    • 2+ years experience in developing and leading digital campaigns for clients or events
    • Exhibit strong analytical skills for each stage of campaign exposure
    • Experience with Hubspot and Salesforce (especially ExactTarget/SF Marketing Cloud) or similar software
    • Experience in paid social advertising & ad serving tools and promotion of such both online and in person.
    • Experience with marketing automation software to deploy, track, & optimize campaigns
    • Working knowledge of HTML development and constraints
    • Current on trends and best practices in online marketing and measurement
    • Ability to influence others through collaboration and support of team members
    • Organized individual with great attention to detail and focus on quality of results who excels in a fast-paced environment.
    • Knowledge and experience with web analytic tools and interfaces (i.e. Google, Tableau, etc.)
    • Can work independently or in a group
    • Well versed with social media channels and trends using multiple platforms within a professional or business environment with experience creating growth driven campaigns specially designed for increasing conversion in social media channels

    We are an EOE, offer a competitive compensation plan as well as a rich benefit plan. Our culture is one where we support each other in our work, have fun and create happy clients! Come join our team!!! Apply today!

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